Polarn O. Pyret's PreLoved Revolution

Favourite Swedish childrenswear brand Polarn O. Pyret have started a preloved relation, expanding its hugely popular second hand service across their entire clothing collection. 

Helping to pave the way towards a greener future in childrenswear, this highly anticipated development came after a recent survey that showed 94% of people would be interested in trading in used childrenswear with the original retailer of a product, while 1/3 already regularly shop for second hand childrenswear through marketplaces such as eBay, Facebook and Depop. Despite this love of buying preloved clothing, less than 1/5 regularly sell their outgrown childrenswear, due to the sheer hassle of taking pictures and listing it.

With this in mind Polarn O. Pyret (POP) developed their Second Hand service, addressing all the issues that usually coming with buying and selling preloved childrenswear.

So how does it work? POP customers can return all outgrown POP clothing using a free returns service. Before the items are passed along to new loving owners, every garment will be thoroughly cleaned using an Ozone chamber to remove bacteria and odours, and will be quality checked too. The items will then go on to the website to be sold along side their latest collections.

Polarn O. Pyret will buy back any POP item regardless of how old the item is or where it was originally purchased and in exchange for your old POP item, you will receive a voucher to use on their website. What’s more the voucher can be used to buy second hand items too, helping to comment POP’s commitment to ensuring every garment is worn by at least three children!

Redefining the future of retail by making “second hand” purchase as joyful as buying a new product, we can only hope that more retails follower in Polarn O. Pyret’s footsteps.

To discover the range for your self visit polarnopyret.co.uk